Headless CMS has become increasingly popular due to its inherent flexibility to display content on any type of device without maintaining individual applications for each. Content is stored in a repository and using an API, the content is presented to the front-end unlike other CMS systems, like WordPress, where the back-end and front-end are coupled, which results in complexities repurposing content for several different channels and mediums. However, headless platforms have not traditionally been user-friendly for those who are not technical as headless typically doesn’t allow one to easily visualize the impact of changes on the back-end. Storyblok solves this problem with headless CMS platform that is integrated with a native visual editing experience, making the solution ideal for both developers and marketers. The company currently powers over 60,000 projects including working with brands like Pizza Hut and Adidas. London TechWatch caught up with Cofounder and CEO Dominik Angerer and the company’s latest funding round from investors that include Mubadala Capital, firstminute capital, and 3VC.