The world was moving towards direct-to-consumer anyway, COVID just accelerated it because people got forced into new behaviors. Now that people have had a taste, it’s going to be very hard to “wean them off” of the convenience, price power, and enjoyment of e-commerce buying. It doesn’t mean that people aren’t going to go to stores anymore, it just means that a lot of consumers have added e-commerce into the mix or that e-commerce is now a bigger percentage of their overall activity. Find out what you should be doing to capitalize on this shift.