More than half of consumers say that loyalty programs are the key reason they choose specific retailers and brands. Brands love these programs because they help fuel customer retention and also provide valuable data. Yet, consumers have very little power over how these programs work and how to best utilize their loyalty accruals. For example, you may have significant points on one airline but another airline is offering the same route for significantly cheaper, leaving you in a dilemma to go for the points or save the cash. Swapi is a mobile wallet and loyalty points management platform that allows users to seamlessly swap between loyalty points between different brand’s loyalty programs and spend these points through the app’s marketplace that’s integrated directly with the brands. As there’s been a growing movement toward decentralisation, Swapi empowers consumers to take charge of their consumer spend and loyalty earnings by providing unparalleled flexibility. Making that decision between loyalty and savings just got easier. London TechWatch caught up with Founder and CEO Pete Howroyd to learn more about the experience of launching the business during the pandemic, the upcoming formal launch of the app, the company’s recent funding round, and much, much more…