Ideally, we’d all like to save more and spend less. In reality, that’s not as easy as it sounds. However, Plum is an automated personal finance saving assistant and app that analyzes your finances by connecting to your bank accounts and setting aside an amount that you can comfortably set aside. These savings can then be invested in themed funds or even earn interest through the app. CEO and Cofounder Victor Trokoudes shares more on the popular app that is soon expanding to Ireland, France, and Spain, the app’s thoughtful automated features for savings that work, and the company’s latest round of funding from investors that include Global Brain Corporation, European Bank for Reconstruction and Development, VentureFriend, and the UK government’s Future Fund.