Almost everyone has played Operation at one point in their life, and everyone can remember the focus and patience they applied when using the tweezers to pull out an ailment from Cavity Sam. Real doctors don’t practice using Hasbro’s Operation; they use FundamentalVR, the latest medical training device that uses VR and haptic touch to […]
VR
This Startup Provides the Best Deal Since the Dutch Purchased Manhattan
Peter Minuit is credited with spearheading the purchase of the island of Manhattan for the Dutch from the Native Americans in 1626 in exchange for 60 guilders. Accounting for inflation, that price equates to $967 in today’s dollars. An incredible deal in a city where real estate is changing hands at an average of $1868 […]
Where We Are Investing Now: AR/VR/XR
We think augmented reality, virtual reality, and mixed reality (AR, VR, and XR) experiences that blend the digital and physical worlds have enormous potential across a wide range of use cases in both corporate and consumer settings. However, the current picture for AR/VR/XR is murky. We feel it is still early for AR/VR/XR as a […]
Where We Are Investing Now: Neuroscience
Humans, like computers, are both hardware and software. Human hardware consists of cells, bones, blood, all the physical stuff that comprises our bodies and their many systems. Human software is psychology, mood – the world of our mind and emotions, as opposed to simply our brains. In terms of technology, humans-as-hardware solutions include advances in […]
How to Use Augmented Reality in Your 2018 Marketing Strategy
This is one of the most exciting times to be part of marketing. New technologies are changing how we approach our target audiences and existing customers. While challenging to a certain extent in terms of understanding what this technology is capable of doing for our marketing objectives (with many technologies still evolving), there are many […]