OOH has been a growing segment of the ad spend but traditionally there has been very little attribution to understand ROI. Adverttu is taking personal vehicles and turning them into OOH ad inventory that can be tracked, understood, and analyzed. Nearly 20,000 drivers are already on the platform earning by having their cars wrapped with brand collateral. CEO and Cofounder Artjom Jekimtstev share more about the UK’s fastest-growing transit media platform.
Loneliness and isolation are heightened in the midst of the pandemic. Can robots fill a void? Expper’s founder Karén Khachikyan says the company’s robot Robin changes a kid’s perception of medical treatments, where they will no longer feel isolated, lonely, and scared. The innovator explains how his whimsical four-foot robot employs digital facial expressions to form lasting bonds with its young users.
Whether you’re a tech investor, a tech operator, or just a user of tech, the single most important thing in tech is FAMGA, and the profound implications of their domination of tech value creation.
Already five regions within New York State have reopened for business, ushering in a new reality of “test, isolate, and trace.” The United States estimates it will hire close to 300,000 people to become contact tracers, identifying potential spreaders of the virus. Governor Cuomo has appointed former New York City Mayor Michael Bloomberg to head […]
It’s an unprecedented time to study genetics because technological advancements and the raw computational power available are helping scientists make sense of DNA in an unprecedented way. Lifebit CEO Dr. Maria Chatzou Dunford offers some insight on how her company’s platform allows researchers to analyse data faster than ever and extract actionable insights to develop better drugs, therapies, diagnostics, and products.
We have been interested in XR for Health for some time. This year, however, we think the time has come for these technologies to take a great step forward. In the past, we viewed it purely through the lens of other areas of science. Now, in 2020, XR for Health is officially an independent focus area for us.
Living in the epicenter of the coronavirus plague is a surreal experience. Outside my window, New York City appears serene – devoid of its former noise, bustle, and loud citizenry. However, a few blocks north, south, and east it is a war zone with fatalities piling so high that administrators are utilizing mass graves. One […]
There’s a significant amount of fraud when it comes to using peer-to-peer marketplaces. But what if buyers, sellers, and the actual product could truly be verified before the transaction takes place? vendi make this a reality and its starting with mobile phones.
The world is going through a never-seen-before digital stress test now thanks to the effects of COVID-19. For brands, the importance of a solid digital experience has never been as important as it now given the sudden and sweeping shift to digital channels as much of society is sheltering in place and at home. Glassbox is the customer experience and analytics platform that ensures brands are able to understand users’ digital interactions.
“We were some of the first researchers to explore this in real-time, and in the process, we learned how this phenomenon could be harnessed and change the world of energy storage.”