The more content you put out for more audience demographics and segments, the more you can really understand what they respond to and refine what you’re putting out based on actual data – instead of only depending on the subjective opinions of decision-makers.
Read this article if you are thinking about what social media platforms that you need to be a part of…
There are massive opportunities on LinkedIn right now. It’s available for everyone but especially for those in B2B – here’s why I think it’s probably the most important marketing channel in 2019: LinkedIn started as a site for people looking to get a job or to fill a job. People used it for posting resumes, […]
There is no question that there are people that are naturally born with ambition and hustle. But the incredibly talented @KingBach posed a question for me the other day and asked if ambition can be a taught behavior: View this post on Instagram A post shared by Gary Vay-Ner-Chuk (@garyvee) on Jul 23, 2019 at […]
I really think that my opinions and suggestions on selling to small businesses can add value to many of you because I lived that life – I operated and navigated within a small business environment for much of my 20s.
Most businesses really need to adjust their mindset when it comes to hiring and firing employees. So many are obsessed with short-term performance, “numbers” and quarterly targets. But to build a real long-term business, it takes much higher-level thinking. It’s about focusing on overall culture and continuity over short-term financial performance.
Twitter is still an incredible platform to build brand. It’s fascinating to me as a marketer because it allows me to initiate relationships with people 1 on 1. It’s how I built my brand in the early days from 2007 – 2011 when I was working at a wine retail store in New Jersey and […]
I wanted to talk about a concept for sales success that I’m struggling to see others talk about. It’s a big reason behind why people struggle to get others to buy into them – whether it’s trying to change someone’s mind, or sell them on a product.
There’s nothing worse in business than firing someone. I’m not usually the one who does it at VaynerMedia anymore since we’ve grown to so many employees, but when I did I would spend a month figuring out how to make myself feel better about it. We’re not in the one-, two- or three-strike policy here […]
As a CEO of a large organization that has grown quickly (from zero to $200 million+), I have a lot of POVs on leadership strategies that lead to strong internal culture and business results.