Intelligent transportation systems that use embedded technology in infrastructure and in connected vehicles are the future and will improve safety and mobility. In urban areas where there is limited land available for road expansion, managing traffic through technology is the only viable solution as interest for living in cities continues to soar. Vivacity Labs has built an AI-powered traffic signal system and network technology that reduces congestion, decreases pollution, increases vehicular, pedestrian, and cyclist safety, and provides municipalities with actionable data for urban planning. The company’s sensors and platform are designed with privacy in mind as all data is anonymized and cannot be used for nefarious purposes. London TechWatch caught up with CEO Mark Nicholson to learn more about how the company’s use of technology reimages our relationship with traffic as a society, the experience of building a startup whose customers are governments, the company’s future plans, and latest funding round from investors that include Mobeus, Downing Ventures, and London Co-Investment Fund.