Isolation from the pandemic has been especially hard on older adults, many that are in need of some form of support (both large and small) for activities of daily living. Over the last decade, a record portion of the population has been turning 65 each year in the UK, fueled by baby boomers. The combination of these two factors has made home health care a pillar of the healthcare system to support the needs of the elderly population and their families. Lifted is a comprehensive home care management platform that makes it easy for families to access, use, plan for, and manage their home care needs. The home care industry is extremely fragmented and navigating the landscape can be difficult to find trusted providers. Lifted brings transparent, and reliable experience to the process with its own dedicated staff (other providers rely on contract workers), digital-first experience, and resources. London TechWatch caught up with CEO and Cofounder Rachael Crook to learn more about how her experience caring for her mother inspired the company, the state of the industry, strategic plans, and latest round of funding from investors that include Fuel Ventures, 1818 Venture Capital, Perivoli Innovations, the J.B. Ugland family office, Kluz Ventures through its new health affiliated fund Novit Ventures, and VOYAGERS HealthTech.