Most products start out as a response to a problem. An inconvenience is slowing people down, a situation is diminishing quality of life, and either no solution exists or the one that does exist is insufficient. Something new is needed. So creative people come up with an original or improved way to fix the problem. […]
Inside the Code
This London Startup Just Raised $8M To Bring Universal Storage to Containers
What do you think of when you hear the phrase “storage for containers”? If you think of a big cargo ship unloading at the docks, think again! Giving container storage a whole new meaning, the cloud native persistent storage platform StorageOS is helping to save time and streamline developers operations by putting storage all in […]
5 Red Flags to Look Out For When Choosing an SEO Agency
I have been in the search engine optimization (SEO) game for over a decade now. Clients come to me with two chief objectives: to win at Google and crush their online marketing goals. Sounds simple, right? Well, there is more to it. It takes a very agile SEO strategy to keep up with Google Trends. It […]
5 Pages Every Business Should Include on Their Website
When creating a website for your business, you want to ensure it’s an accurate representation of your company. In today’s digital world, the initial impression you give to future clients is likely coming from your site. It’s important to make sure that you’re putting your best virtual foot forward. After years of working in web […]
5 Tools You Can Use to Uncover Opportunities for Optimization
Many software companies make the mistake of designing and developing too much of their product without soliciting feedback from their target customers. Customer-centric design is all about continuously adapting and learning from your user’s experience to grow your product reach and build loyalty. At my business, we cater to service providers such as massage therapists, chiropractors, […]
Don’t Let These Project Management Blunders Derail Your Business Growth
When Red Branch Media first started, I was the sole project manager. At that time, my staff wasn’t developed enough to manage projects on their own. But as business has grown, so too has the need for me to delegate. Other businesses may relate to this, seeing as 97% of organizations believe project management is critical to organizational success and […]
This London Startup Just Raised £5.1M To Bring a New Standard of Creativity to The Classroom
Children have a wealth of creativity within them waiting to be unleashed. Traditional education curriculums may not engage youth to discover the world of creativity and the world of coding. SAM Labs, is shaking up the edtech space by empowering teachers with an actionable and engaging set of tools through their award-winning technology kits and […]
6 Ways to Improve Your App Development Timeline
CEOs of startups that develop mobile apps are very much familiar with the constant struggle between speed and quality. In mobile app development, the infamously longer development cycles, as compared to traditional web applications, are problematic for developers and entrepreneurs. Being the first-to-market can be the difference between a runaway success and a product that […]
How Can You Successfully Manage Your Next Outsourced Project?
Outsourcing a software development project can be a miracle that helps you avoid delayed delivery, reduce costs, tap into new technology and scale significantly faster than if you’d relied on local, in-house resources. It can also be a complete disaster that leads to project failure and an overblown budget. These are two drastically different outcomes […]
5 Ways to Successfully Reach Prospective Talent
There’s never been a better time to be a software engineer. The global IT market is growing at such a lightning pace that the thinning labor pool can’t seem to replenish itself fast enough to meet the colossal demand. Poaching top talent has become something of a calculated sport, with leading tech companies falling all […]