Taking a genuinely consumer-centric approach to understanding and evaluating your brand experiences will save you valuable marketing dollars by revealing hidden opportunities. In one of my favorite Dilbert cartoons, corporate marketers huddle around a conference room table. ‘We need to know how our customers live and work,’ the boss insists, ‘I’d like each of you […]
Buying your first home is one of the great milestones in life, but selling your home is often not. In fact, its most likely one of the greatest causes of stress in your life and BestBid Agency wants to mitigate home sellers’ stress through its multi-agent home vendor system. The agency focuses on producing results […]
Our funds center around the emerging science of health and happiness. No areas of science are more central to that theme than bioscience and neuroscience. With the initiation of Joyance Partners, our fund focused on delightful moments, we have added deep domain expertise in these areas and evaluated literally thousands of brand new startups developing […]
Employer brand. You know you should be paying attention to it, and you know it’s somehow related to your role as a recruiter. What you’re wondering is, just what does that mean? It means your job as a recruiter, especially if you’re managing a recruitment marketing campaign, is largely about spreading your employer branding far […]
Not everyone reacts to feedback well. What is the best way to handle feedback and criticism in the workplace? Could this London startup provide the answer? Read more to find out…
The biggest issue for most Fortune 500 companies today is that the majority of their marketing opportunity and dollars are going directly down the drain. Many still hold on to the idea that Facebook advertising won’t work for their business, or that “only kids” are on Instagram. They don’t recognize how big the marketing opportunity […]
If you’re looking to get hired in tech as a digital marketer, there are dozens of niches for you to choose from, from SEO marketing to content marketing to marketing automation, and beyond. No matter where you end up, you’ll need to know how to keep track of your progress and use numbers to demonstrate your results. That’s […]
There are two models for a healthy life: medicine and wellness. The medicine model is the most common model in our culture, in which the normal state of being is the ideal. The wellness model is quite different. Instead of being a tool, it is a way of life.
I’ve narrowed digital policy development down to five things you absolutely must do to protect your business, your employees, and your customers.
The one area of investment focus that fully spans both our funds is consumer goods. We think these are the categories of products with the greatest emotional power in 2019.