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It Is the Message, Not the Medium

Gary Vaynerchuk by Gary Vaynerchuk
It Is the Message, Not the Medium
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Listen, this question is never going to go away but I wanted to share my thoughts because it’s about the message not the medium.

The way humans express themselves has been the same forever. The fundamental drive to communicate, to interact and to tell stories will always remain. The only thing that has changed are the mediums. It used to be drive time radio, and now it’s recording a podcast. It used to be writing a book and now it’s publishing a blog on Medium. It used to be reality TV and now it’s vlogging on YouTube. It used to be movie stars and celebrities, and now it’s Instagram influencers. It’s just the truth.

Everyone is so caught up in the fact that if you communicate on Twitter instead of text, you are somehow a lesser human being. That if you don’t live up to the standard of what was, somehow you are bad. For whatever reason, Facetime is less important than an in person conversation. It’s just not true. I want to bring light to this conversation because I think people are shaming digital communication right now simply because they don’t want to let go.

I think we are living through an era where we demonize technology and we idolize old and true things, because people hate change. We have somehow put the act of writing a letter on a pedestal. This means that if I write you a letter instead of sending you a text,that this is one of the great things I can do in society. “Oh my god, you are such a lovely person. You wrote me a letter. You’re so special.” Yet, when we text someone, we don’t view that as special, we view that as bad, we should be talking to each other.

We’ve put a piece of paper and a pen on a pedestal and we’ve demonized the phone, but neither matters because they’re just the mediums. It’s the message inside that matters. If you want to say something sweet and phenomenal to me, I don’t care if you do it through pen and paper, text and emojis or even via a smoke signal on top of a mountain! It’s the intent behind the love, not the f***ing medium.

In conclusion what I am just so fascinated by is individuals who disrespect the medium by holding on to the past and being romantic about what was. The reality is, whether it’s Instagram, Twitter, Facebook or Musical.ly, these are the platforms in which we communicate. These are the mediums to share our message.

I promise you that when we are living in a world of VR & AR contact lenses and we only see our “real friends” once a month, we are going to think of FaceTime and emoji’s as a sacred thing. There’s just no way around it. Understand this fact and move on.


Reprinted by Permission

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