The global decorative paint and wallpaper market alone is worth $93B. The global paint market is dominated by incumbents, with the top 5 global paint brands owning 50% of market share. Lucas London launched Lick Home, a direct-to-consumer home décor brand focused on wall treatments, on the very same day that the UK was put into lockdown. The pandemic has given people a new appreciation for their homes. Lucas shares more on the company’s launch, product line, and seed funding round from investors that include Felix Capital, Magnas Rausing, Alex Chesterman, Piton Capital, Talis Capital, and Samos Investments.