Walk down the main streets of any major city and retail dysfunction radiates from the blank and butcher-papered windows of empty storefronts. In Manhattan, fully one-third of retail locations are vacant. In San Francisco, iconic retailers like the quixotic Gump’s have vanished into memory.
There’s an open secret in the world of content marketing: You don’t always need to create new content to capitalize on the opportunities around storytelling. Over the past few years, consumer startups like Casper and Dollar Shave Club have built billion-dollar brands on the power of earned media. Rather than relying solely on traditional broadcast […]