For your business to continue to grow, there are really only two ways to get customers. One way is to take customers away from an existing player, and the other is to create a new market with a new product or service that didn’t exist before. Examples of recent “new market” big wins include Apple […]
This is one of the most exciting times to be part of marketing. New technologies are changing how we approach our target audiences and existing customers. While challenging to a certain extent in terms of understanding what this technology is capable of doing for our marketing objectives (with many technologies still evolving), there are many […]
Here are the latest venture capital, seed, and angel deals for London startups for 15/3/18. This page will be updated throughout the day to reflect any new fundings.
Dor Abuhasira, expert in security drone development and the CEO & cofounder of Percepto, discusses how autonomous drones are saving lives, money and more.
After 16 years of growing my business from a small operation to an employer of more than 150 people, I’ve learned what makes a company culture thrive. Sure, cool office perks are nice, but what really matters is a shared belief in the importance of customer satisfaction. Without satisfied customers, no business could keep running […]
Millennials [as the largest generation in today’s workforce] are powerful, and they are hungry! You’re organization and your career as a leader (or prospective leader) literally depends on your ability to satisfy this hunger. So what’s the cause of the insatiable millennial tummy rumble? According to Whitney Dailey, director of marketing and research at Cone […]
Unfortunately, many entrepreneurs seem to prefer to fail their way to the top, rather than do some research and learn from the successes and mistakes of others. It seems to be part of the “fail fast, fail often” mantra often heard in Silicon Valley. As an advisor to many startups, I’m convinced it’s an expensive […]
After starting our business, we envisioned competing with secondary ticket marketplaces such as StubHub and Ticketmaster. It’s become increasingly difficult to imagine where we’ll be five years from now. From having next to nothing in 2011 (our first year on the market) to reaching nearly $50 million in ticket sales in the last 12 months, our company […]
In today’s fast moving world of business startups, learning trumps knowing every time. What established businesses know through experience keeps them from looking for the new and innovative ways to do what they do better, cheaper, and faster. I’m convinced that’s why most mature companies are slowing down or buying their innovation through acquisition, rather than building […]
Recently, a colleague and I were at a dinner function with a group of leaders from a client company. We found ourselves seated at a table with a new member of the executive team who we were meeting for the first time. Waiting for the plated meals to arrive, we eased into the conversation with […]