Tons of people say that having a cofounder is a huge advantage in a startup. I’m going through the process right now and I want to make sure I’m asking the right questions about whether a cofounder works for me. I understand the upsides, but really what keeps me up at night are the downsides. What should I be asking myself?
The current crisis presents a unique opportunity to create loyalty amongst customers and employees.
Most technical entrepreneurs I know demand the discipline of a product specification or plan and then assume that their great product will drive a great business. Serious investors, on the other hand, look for a professional business plan or summary first and hardly ever look at the product plan. Is it any wonder why so […]
For most people, the face of your business is your customer experience. Customer experience is how people get their problems solved and how your company connects with its clients. Making that relationship as healthy as possible is key to ensuring that consumers trust and value your business, both during this crisis and beyond.
Cassie Young, Operating Partner at Primary Venture Partners, provides a step-by-step guide on how startups should be correctly thinking about, using, and implementing Net Promoter Score (NPS) into their growth strategy.
The common reason given for operating a startup in stealth mode is that this prevents any competitor from stealing their idea and beating them to market. This paranoid approach costs them much more than the risk of being open.
It looks like we’re going to have scale down operations. Does this mean we’ve failed? Is this really just the start of our downward spiral? How should I be thinking about contraction?
Now may be the time to start or transform your business into a recurring revenue engine with subscriptions, or just add an option to get some extra sales growth. But be aware, these models bring with them a whole new psychology of selling, supporting, and measuring your success with customers. Do your homework before jumping in with both feet.
The last thing a new entrepreneur wants to think about for a new startup is how it will end. Yet one of the first things a potential equity investor asks about is your exit strategy. The answer you give can make or break your ability to get an investment, so you need to have the […]
I’m watching all of the world implode right now — surely there has to be some good that can come of all this madness, right? What happens when the dust settles? Is there some opportunity for me to grow while everything else is shrinking?