Whether you are an executive, an entrepreneur, a marketer, or a salesperson, it’s time to look beyond how you sell, and focus on how your customers buy.
I always tell entrepreneurs that two heads are better than one, so the first task in many startups is finding a co-founder or two. You need to find the skills or experience you don’t have in business, technology, or money. So the first question I usually get is what percent of the company or equity […]
Retargeting can be intimidating because it’s far from a “set it and forget it” venture. It requires constant testing to ensure profitability. But you can devise a strategy to maximize your efforts by focusing on using retargeting to win new customers, prioritizing segmentation, not going overboard, and incentivizing consumers with promotions and discounts. By using these strategies, your startup could find its power in transforming missed opportunities into new ventures.
Every entrepreneur I meet in my role as a small business advisor dreams of making the business run like clockwork, even without them. You are all frustrated when that never happens, even after years of 16-hour days, repeated efforts to hire the right people, and multiple campaigns to delegate more and sign up for less. […]
Entrepreneurs seem to have blinders on when looking at competitors. Generally, they are so focused on killing competitors that they fail to see the positive potential of a strategic partnership or some other type of collaborative relationship. Sometimes you have to put aside the emotion and the passion, and just look at what is best […]
It may not be as sexy, but starting a new business which builds on an existing technology or business model is usually less risky than introducing that ultimate new disruptive technology. There are many levels of innovation that go beyond copying someone else’s idea but stop short of pushing the leading edge (bleeding edge). Many […]
Most of you new venture founders I meet as an angel investor seem convinced that starting the business is the hardest part. You look forward to the day when your business becomes self-sustaining, and settles into a long-term growth curve, ensuring financial success. Unfortunately, sustainability is proving to be a more and more complex challenge […]
With these steps, you really don’t need a rich uncle or a benefactor in Silicon Valley these days to start your own business and keep ahead of the crowd.
I believe the trend will continue flat as entrepreneurs become more aware of other considerations that make the IPO route less and less attractive.
Getting the word out about your startup business is always a challenge, but at least there are a handful of techniques you can focus on to jump start your early marketing efforts, all of which are available on a cost-effective basis.