Is your marketing focus product-centric or customer-centric? If you only sell products, it’s time to realize that times have changed. With a wealth of products now available, customers look for the most memorable experience, not just the best product. These days, a fun shopping experience, or no-question returns, often tips the scales over extra product features or […]
Keys To A Winning Public Profile, Online and Offline
You can’t hide since no Internet presence is now assumed to be negative.
6 Misconceptions Plague True Social Entrepreneurship
Whether the objective is to generate profits or social capital, the common element for all entrepreneurs is the recognition that there is a problem which needs solving, or there is an opportunity to improve the status quo.
Viral Marketing And Word-of-Mouth Require Investment
Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. The founder explains that the product is so “buzz-worthy” that usage will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends. […]
7 Job Qualifications For Intrapreneurs in Any Company
Every mature company I know is looking for more innovation from within. They are painfully aware that tenure on the list of S&P companies is shrinking – from thirty-three years back in 1964, down to twenty-four in 2016, and predicted to be just twelve by 2027. They need inside intrapreneurs who think and act like the outside […]
5 Indications That Your Work Culture Needs Attention
Whether your company is a startup or a mature business, the last thing you need in the office is toxic work culture. Yet, according to a recent study, more than half of tech employees see their current office culture as toxic. That can’t possibly be healthy for employee morale, productivity, or customer focus. The sad part is that many executives still don’t know how to recognize the signs.
Effective Collaboration is a Necessity, Not an Accessory
Your role is to get people around you to creatively and intelligently think together. That’s the essence of effective collaboration.
How To Take Your Business Idea From Dream To Reality
In my role as a new business advisor and occasional investor, I hear lots of people talking about their dreams of “someday” starting and running a new venture. They can talk with passion about their innovative new idea, and ask lots of questions, but never seem to really get started. The challenge we all have […]
Do You Know A Downer Who Is Killing Your Business?
10 Ways to Improvise, Thrive and Survive in a Startup
Draw on cognitive and social psychology as well as behavioral economics to show us how to think on our feet and approach business challenges with fresh eyes and mental agility.