COVID-19 has radically transformed the university experience with the shift to remote classes. Many college students have decided to postpone their undergraduate studies; many of them will never enroll. Others are on contemplating whether to drop out or not. This not only presents a challenge for the colleges but also for society in general as those with just a high school diploma are expected to learn ~£1M less on average than those with their bachelors over the course of their lifetimes. Purlos is a personalized engagement platform built on Salesforce that helps academic institutions retain students by engaging and communicating with them in the channels that students are already actively using. The platform works to address the concerns of potential students during the admissions and enrollment process. The company’s digital assistant, Jenni, provides support through its AI-powered chat and for issues that cannot be addressed, the platform will escalate issues directly to administration. For the institutions, they are provided with a robust data analytics console that identifies the students that are most likely at-risk to drop out. London TechWatch caught up with CEO David Bartlett to learn more about the challenges facing higher educational institutions, the company’s traction, future plans, and much, much more.
Education
Where We Are Investing Now: Market-Based Education
Education is part of health and happiness as a means of intellectual and financial empowerment and as a vector for delight. Happiness can be enhanced by the acquisition of new skills. Where education was once the province only of formal institutions and largely as part of long-term pedagogical programs, today education is becoming a pure consumer product. It is available by the course, by the class, or by the experience, whenever and wherever desired. Professional grade skills, and the certifications that come with them, can be obtained in the precise measures required by the market, and often at no immediate cost to the student.