The importance of establishing a digital identity and taking ownership of your online, personal data is now a core necessity. Digital identity app Yoti taps into the power of biometrics to enable secure website logins, instead of remembering passwords. With over 4.7 million downloads, Yoti prioritizes the consumer, so individuals can share specific identity details – […]
Data and Analytics
10 Business Areas Where Data Is The Key To The Future
Even though ‘big data’ has now been around for several years, the opportunities for startups seem to keep growing, just as the amount of data keeps growing.
Decision Making Only as Good as Quality of Data Studied
Using accurate data is critical, and getting that is not always easy. And, if you don’t have accurate data, you may be making the wrong business decisions that could end up hurting your business, when you thought you were helping it. Allow me to explain.
Zappi Raises Another $8M For Its Consumer Insights Platform
Brands spend an estimated $70B on market research, and this number has continuously increased. So as the budget for market research expands, brands expect better consumer insight than ever before and that’s where Zappi comes in. This cost-effective, AI consumer insights platform delivers insightful and critical information in less than hours. Unlike its competitors, Zappi […]
Aspiring Startup Founders Could Benefit From a Grounding in Finance
For entrepreneurially minded millennials in finance, being a contributing part of this shifting culture could serve as excellent grounding for that dream of leading a successful startup.
10 Areas Where You Can Win With Predictive Analytics
Traditional business intelligence (and data mining) software does a very good job of showing you where you’ve been. By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. This is a whole new world for small businesses seeking enterprise application opportunities, as well as social […]
Look for A Middle-Way Solution to Customer Loyalty in the Age of Big Data Concerns
Consumers are being asked more and more to hand over their personal data in order to partake in a company’s reward program, but is this truly the best method?
Here’s Why You Need to Attend DATAx New York’s AI & Big Data for Banking Summit
Ahead of DATAx New York’s AI & Big Data for Banking Summit, we speak to Poulomi Damany, vice-president of data product management at Credit Karma, about the how the personal finance company utilizes AI and analytics to enhance its customer service
Raremark Raises £3M Because Suffering From a Rare Health Condition Should Not Mean Struggling to Find Information
After helplessly watching several members of her family being treated for rare health conditions, where there isn’t often a wide body of knowledge, Julie Walters came to the realization that there was a definite need for a database with both scholarly information and first-hand knowledge from people with rare diseases. Her experience drew her to launch Raremark. […]
This London Analytics Startup Raised $10M to Make CyberSecurity Sophisticated
In-depth cyber security analysis is fundamental to making smart business decisions, and Panaseer is the transparent, cybersecurity analytics platform that provides unparalleled insight into the current state of a company’s cybersecurity vulnerability risk, enabling IT and risk teams to work more effectively. This London startup was the product of CEO and founder Nik Whitfield’s meetings […]