Brands spend an estimated $70B on market research, and this number has continuously increased. So as the budget for market research expands, brands expect better consumer insight than ever before and that’s where Zappi comes in. This cost-effective, AI consumer insights platform delivers insightful and critical information in less than hours. Unlike its competitors, Zappi […]
Data and Analytics
Aspiring Startup Founders Could Benefit From a Grounding in Finance
For entrepreneurially minded millennials in finance, being a contributing part of this shifting culture could serve as excellent grounding for that dream of leading a successful startup.
10 Areas Where You Can Win With Predictive Analytics
Traditional business intelligence (and data mining) software does a very good job of showing you where you’ve been. By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. This is a whole new world for small businesses seeking enterprise application opportunities, as well as social […]
Look for A Middle-Way Solution to Customer Loyalty in the Age of Big Data Concerns
Consumers are being asked more and more to hand over their personal data in order to partake in a company’s reward program, but is this truly the best method?
Here’s Why You Need to Attend DATAx New York’s AI & Big Data for Banking Summit
Ahead of DATAx New York’s AI & Big Data for Banking Summit, we speak to Poulomi Damany, vice-president of data product management at Credit Karma, about the how the personal finance company utilizes AI and analytics to enhance its customer service
Raremark Raises £3M Because Suffering From a Rare Health Condition Should Not Mean Struggling to Find Information
After helplessly watching several members of her family being treated for rare health conditions, where there isn’t often a wide body of knowledge, Julie Walters came to the realization that there was a definite need for a database with both scholarly information and first-hand knowledge from people with rare diseases. Her experience drew her to launch Raremark. […]
This London Analytics Startup Raised $10M to Make CyberSecurity Sophisticated
In-depth cyber security analysis is fundamental to making smart business decisions, and Panaseer is the transparent, cybersecurity analytics platform that provides unparalleled insight into the current state of a company’s cybersecurity vulnerability risk, enabling IT and risk teams to work more effectively. This London startup was the product of CEO and founder Nik Whitfield’s meetings […]
Great Power, Great Responsibility: The 2018 Big Data & AI Landscape
It’s been an exciting, but complex year in the data world. Just as last year, the data tech ecosystem has continued to “fire on all cylinders”. If nothing else, data is probably even more front and center in 2018, in both business and personal conversations. Some of the reasons, however, have changed. On the one hand, […]
The State of Data Privacy, Then and Now
Who knew that the privacy of one’s personal information would become a variable? Our parents admonished us not to write anything in a letter or note to another that we would not be comfortable seeing on the front page of The Wall Street Journal. We were well schooled in the art of bifurcating our lives […]