Retargeting can be intimidating because it’s far from a “set it and forget it” venture. It requires constant testing to ensure profitability. But you can devise a strategy to maximize your efforts by focusing on using retargeting to win new customers, prioritizing segmentation, not going overboard, and incentivizing consumers with promotions and discounts. By using these strategies, your startup could find its power in transforming missed opportunities into new ventures.
Getting the word out about your startup business is always a challenge, but at least there are a handful of techniques you can focus on to jump start your early marketing efforts, all of which are available on a cost-effective basis.
The best marketers turn to marketing attribution tools to help optimize marketing within every sub-channel of their business. Let me explain.
Referral marketing has evolved from word-of-mouth to special promo codes to send to your friends. But are these methods actually effective? According to Mention Me, the referral marketing SaaS startup, if you execute the right way then refer-a-friend programmes can become core marketing channels. This London software company has meticulously built a transparent and user-friendly […]
If there’s one thing that running a branding firm has made me appreciate, it’s the ever-changing nature of the marketplace. Whether you sell lattes to hipsters out of a repurposed Airstream or data analytics to Fortune 100 executives on Wall Street, there is one immutable truth about modern day business: Every company has to rebrand […]
A recent new trend that’s popped up is the emergence of virtual influencers, particularly for those active in social media and the influencer marketing space. Virtual influencers are CGI-created influencers who are designed to portray ideal lifestyles—with Vogue dubbing one of the first virtual influencers, @lilmiquela, as the Fictional It Girl. A recent BBC article […]