Traditional advertising has done one thing really, really well over the past 70 years. It’s stolen attention. What I mean by that is, advertising was created to take time away from content consumption and shift it to brand/product awareness. Gary Vee shares more…
Headless CMS has become increasingly popular due to its inherent flexibility to display content on any type of device without maintaining individual applications for each. Content is stored in a repository and using an API, the content is presented to the front-end unlike other CMS systems, like WordPress, where the back-end and front-end are coupled, which results in complexities repurposing content for several different channels and mediums. However, headless platforms have not traditionally been user-friendly for those who are not technical as headless typically doesn’t allow one to easily visualize the impact of changes on the back-end. Storyblok solves this problem with headless CMS platform that is integrated with a native visual editing experience, making the solution ideal for both developers and marketers. The company currently powers over 60,000 projects including working with brands like Pizza Hut and Adidas. London TechWatch caught up with Cofounder and CEO Dominik Angerer and the company’s latest funding round from investors that include Mubadala Capital, firstminute capital, and 3VC.
With Cyber Monday right around the corner and the holidays coming up, brands are preparing for the rush of online shoppers and getting ready to deliver outstanding, personalised shopping experiences through platforms like RevLifter. This AI, retail tech startup powers hyper-personalised real-time deals at all stages of the customer’s buying journey. RevLifter’s AI algorithm can pinpoint the right deal for the right customer at the right time, and its solution has been so effective at increasing customer conversion rates that clients like Harvey Nichols, Very AT&T, and more have incorporated RevLifter into their commerce platforms. London TechWatch caught up with Simon Bird to discuss how RevLifter boosts e-commerce sales and helps brands maintain a competitive edge in a time where a curated, personalised experience means everything to consumers. We previously interviewed Bird in 2019 after RevLifter’s seed round. RevLifter has raised a total of £5.6M across two rounds.
Word-of-mouth has withstood the test of time. Duel is the brand advocacy platform that helps brands drive word-of-mouth sales while engaging and retaining customers through community building. Duel’s platform allows brands to build VIP and tiered membership-rewards plans, rewarding customers for supporting and recommending the brand through advocacy actions such as content creation, social posting, product feedback, and more. Duel currently works with 450+ brands such as Techstars, Astor Martin, Unilever, and American Express. London TechWatch caught up with MD and Founder Paul Archer to learn more about the impact that Duel is making, the company’s future plans, and recent round of funding from investors that include Downing Ventures, Publicis Groupe, London Co-Investment Fund, and the University of Bristol Enterprise Fund.
Programmai’s predictive marketing software uses customer data to accurately predict customer spending for both the short and long term. Applying machine learning, marketers can use predictive values from Programmani to develop marketing programs and hone acquisition costs, no longer taking stabs in the dark but instead basing these decisions on justifiable data and forecasts. London TechWatch caught up with CEO Dean Murr to find out how his previous experience at Asos led him to create Programmai, the company’s experience raising during the pandemic, and recent funding round.
Influencer marketing is one of the most misunderstood concepts in business.
OOH has been a growing segment of the ad spend but traditionally there has been very little attribution to understand ROI. Adverttu is taking personal vehicles and turning them into OOH ad inventory that can be tracked, understood, and analyzed. Nearly 20,000 drivers are already on the platform earning by having their cars wrapped with brand collateral. CEO and Cofounder Artjom Jekimtstev share more about the UK’s fastest-growing transit media platform.
London is the capital of creativity and the home of digital innovation according to Brave Bison’s Kate Burns. Find out how the social video agency is powering the viral videos of many prominent brands.
You constantly need to be relearning the new best practices and resetting your campaigns to truly have a maximum return on your search engine marketing investment. Here are some actionable things you need to know about.
Think of books, radio, film, and television: audiences had no choice but to sit back and read, watch, or listen, with no role to play in the narrative, no opportunity to fully engage all the senses.
Then the Internet arrived—the first two-way mass medium in history—and with it, people suddenly had the ability to engage with content, to share it and give feedback. This ushered in the new wave of social media, where people could not only comment on and share content but also create their own.