Headless CMS has become increasingly popular due to its inherent flexibility to display content on any type of device without maintaining individual applications for each. Content is stored in a repository and using an API, the content is presented to the front-end unlike other CMS systems, like WordPress, where the back-end and front-end are coupled, which results in complexities repurposing content for several different channels and mediums. However, headless platforms have not traditionally been user-friendly for those who are not technical as headless typically doesn’t allow one to easily visualize the impact of changes on the back-end. Storyblok solves this problem with headless CMS platform that is integrated with a native visual editing experience, making the solution ideal for both developers and marketers. The company currently powers over 60,000 projects including working with brands like Pizza Hut and Adidas. London TechWatch caught up with Cofounder and CEO Dominik Angerer and the company’s latest funding round from investors that include Mubadala Capital, firstminute capital, and 3VC.
With Cyber Monday right around the corner and the holidays coming up, brands are preparing for the rush of online shoppers and getting ready to deliver outstanding, personalised shopping experiences through platforms like RevLifter. This AI, retail tech startup powers hyper-personalised real-time deals at all stages of the customer’s buying journey. RevLifter’s AI algorithm can pinpoint the right deal for the right customer at the right time, and its solution has been so effective at increasing customer conversion rates that clients like Harvey Nichols, Very AT&T, and more have incorporated RevLifter into their commerce platforms. London TechWatch caught up with Simon Bird to discuss how RevLifter boosts e-commerce sales and helps brands maintain a competitive edge in a time where a curated, personalised experience means everything to consumers. We previously interviewed Bird in 2019 after RevLifter’s seed round. RevLifter has raised a total of £5.6M across two rounds.
Word-of-mouth has withstood the test of time. Duel is the brand advocacy platform that helps brands drive word-of-mouth sales while engaging and retaining customers through community building. Duel’s platform allows brands to build VIP and tiered membership-rewards plans, rewarding customers for supporting and recommending the brand through advocacy actions such as content creation, social posting, product feedback, and more. Duel currently works with 450+ brands such as Techstars, Astor Martin, Unilever, and American Express. London TechWatch caught up with MD and Founder Paul Archer to learn more about the impact that Duel is making, the company’s future plans, and recent round of funding from investors that include Downing Ventures, Publicis Groupe, London Co-Investment Fund, and the University of Bristol Enterprise Fund.
OOH has been a growing segment of the ad spend but traditionally there has been very little attribution to understand ROI. Adverttu is taking personal vehicles and turning them into OOH ad inventory that can be tracked, understood, and analyzed. Nearly 20,000 drivers are already on the platform earning by having their cars wrapped with brand collateral. CEO and Cofounder Artjom Jekimtstev share more about the UK’s fastest-growing transit media platform.
London is the capital of creativity and the home of digital innovation according to Brave Bison’s Kate Burns. Find out how the social video agency is powering the viral videos of many prominent brands.
The trade-off for the convenience of online shopping is the uncertainty that the item physically looks like the image on the screen, therefore, providing a perfect use case for 3D technology. Threedium provides lightweight and mobile-optimised 3D solutions to help businesses of any size create a variety of interactive experiences including 3D product viewers and […]
Personalisation is the key to consumers’ hearts and RevLifter is the performance marketing platform that drives revenue for online retailers by incorporating AI to understand consumers’ behaviors in real-time. The platform enables retailers to display the right deal to the right consumer at the right time; both on-site and off. Through the use of the […]
Brands spend an estimated $70B on market research, and this number has continuously increased. So as the budget for market research expands, brands expect better consumer insight than ever before and that’s where Zappi comes in. This cost-effective, AI consumer insights platform delivers insightful and critical information in less than hours. Unlike its competitors, Zappi […]
By 2021 content marketing, as an industry, will exceed $400B and one of the companies fueling this tremendous growth is Smartology. The company’s platform serves as the connector for global brands to establish thought leadership through the audience of media powerhouses like WSJ, Economist, and Bloomberg. Leveraging a combination of machine learning and natural language […]
Referral marketing has evolved from word-of-mouth to special promo codes to send to your friends. But are these methods actually effective? According to Mention Me, the referral marketing SaaS startup, if you execute the right way then refer-a-friend programmes can become core marketing channels. This London software company has meticulously built a transparent and user-friendly […]