When the chips are down and your business isn’t moving inventory, it can be incredibly frustrating and confusing. It’s tempting to look at flashy marketing efforts, gimmicks, “growth hacks” or other quick fixes and feel like your business isn’t harnessing the newest marketing tools available. Being the founder of a digital marketing agency with more 100 clients […]
Business
The London Startup That Raised £800K Has Crypto Specialists on the Edge of Their Seats
Blockchain is a promising technology that many believe will widen the access to capital, and Globacap is the London startup founded on that belief. It provides end-to-end capital raising and it’s the first regulated asset tokenization platform in the UK. This blockchain startup intends to initially target the SME sector – specifically firms trying to […]
The Crypto Bloodbath isn’t a Bloodbath, it’s a …….
This is the 60th crypto related post I’ve written since I saw the crypto light on June 29th, 2017. My most read piece remains “7 Thoughts On Blockchain, Cryptocurrency & Decentralization After Three Months Down The Rabbit Hole”.The 5th thought in the piece, which tried to give context to the remarkable run-up in crypto prices […]
Making Blockchain Technology Increasingly Relevant to a Wide Audience
Blockchain technology has truly grown up and moved out of its Bitcoin parent’s house. Its potential reach across non-financial sectors is mindblowing: Imagine the possibilities of unified healthcare records for patients and doctors, or the benefits of a validated voting system during elections. These applications of blockchain technology are already in use and in development by […]
12 Interesting Crypto Thoughts From The Dissenting SEC Commissioner
As Asia (Korea, Japan, Hong Kong…) and Europe (Switzerland, Malta, Gibraltar..) work to create friendly regulatory environments for Crypto, driving innovation and investment, U.S. regulators struggle to approve the most simple of Crypto investment vehicles. The latest regulatory fail is the SEC’s decision on July 26th to deny the Winkelvoss’ bitcoin trust the ability to […]
Marketing Attribution: What is it and Why it Matters
The best marketers turn to marketing attribution tools to help optimize marketing within every sub-channel of their business. Let me explain.
TradeTeq Raises $6.3M Make Trade Finance Efficient
The global trade finance market is worth around $12T USD, and it’s still undergoing massive restructuring and revisioning during this exciting digital age. Tradeteq is one of the companies that is at the forefront of the digital transformation of the trade finance market. This finance distribution platform gives trade finance originators and institutional investors the […]
Blockchain Technology Applications in Fashion: Part 2
In the first article of this series, Application of Blockchain Technology in Fashion Industry, I wrote about the effects of blockchain on the pre-consumer aspects of a fashion product lifecycle. I covered the way supply chain can become transparent using blockchain products tracking on every stage of production. Blockchain can also facilitate the product authentication process […]
Guild is the WhatsApp Designed for the Workplace and it Just Raised £880K
WhatsApp is the go-to messaging platform for many offices, and even though WhatsApp works well it is not optimized for professional use, but this London startup is. Guild is the professional messaging app that is private, GDPR-compliant, and designed solely for work use. It has built-in features such as professional profiles and it focuses on […]
Mention Me Raises $7M to Unleash The Potential of Referral Programmes
Referral marketing has evolved from word-of-mouth to special promo codes to send to your friends. But are these methods actually effective? According to Mention Me, the referral marketing SaaS startup, if you execute the right way then refer-a-friend programmes can become core marketing channels. This London software company has meticulously built a transparent and user-friendly […]